| سطر ۶۹۷: |
سطر ۶۹۷: |
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| | <div align="left"> | | <div align="left"> |
| − | ==متن انگلیسی== | + | ==English text== |
| | + | Linda Hill: How to manage for collective creativity |
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| | I have a confession to make. | | I have a confession to make. |
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| | I'm a business professor | | I'm a business professor |
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| | whose ambition has been | | whose ambition has been |
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| | to help people learn to lead. | | to help people learn to lead. |
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| | But recently, I've discovered | | But recently, I've discovered |
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| | that what many of us | | that what many of us |
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| | think of as great leadership | | think of as great leadership |
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| | does not work when it comes | | does not work when it comes |
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| | to leading innovation. | | to leading innovation. |
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| | I'm an ethnographer. | | I'm an ethnographer. |
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| | I use the methods of anthropology | | I use the methods of anthropology |
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| | to understand the questions | | to understand the questions |
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| | in which I'm interested. | | in which I'm interested. |
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| | So along with three co-conspirators, | | So along with three co-conspirators, |
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| | I spent nearly a decade observing | | I spent nearly a decade observing |
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| | up close and personal | | up close and personal |
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| | exceptional leaders of innovation. | | exceptional leaders of innovation. |
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| | We studied 16 men and women, | | We studied 16 men and women, |
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| | located in seven countries | | located in seven countries |
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| | across the globe, | | across the globe, |
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| | working in 12 different industries. | | working in 12 different industries. |
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| | In total, we spent hundreds | | In total, we spent hundreds |
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| | of hours on the ground, | | of hours on the ground, |
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| | on-site, watching these leaders in action. | | on-site, watching these leaders in action. |
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| | We ended up with pages and pages | | We ended up with pages and pages |
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| | and pages of field notes | | and pages of field notes |
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| | that we analyzed and looked | | that we analyzed and looked |
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| | for patterns in what our leaders did. | | for patterns in what our leaders did. |
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| | The bottom line? | | The bottom line? |
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| | If we want to build organizations | | If we want to build organizations |
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| | that can innovate time and again, | | that can innovate time and again, |
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| | we must unlearn our conventional | | we must unlearn our conventional |
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| | notions of leadership. | | notions of leadership. |
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| | Leading innovation is not | | Leading innovation is not |
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| | about creating a vision, | | about creating a vision, |
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| | and inspiring others to execute it. | | and inspiring others to execute it. |
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| | But what do we mean by innovation? | | But what do we mean by innovation? |
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| | An innovation is anything | | An innovation is anything |
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| | that is both new and useful. | | that is both new and useful. |
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| | It can be a product or service. | | It can be a product or service. |
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| | It can be a process | | It can be a process |
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| | or a way of organizing. | | or a way of organizing. |
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| | It can be incremental, | | It can be incremental, |
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| | or it can be breakthrough. | | or it can be breakthrough. |
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| | We have a pretty inclusive definition. | | We have a pretty inclusive definition. |
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| | How many of you recognize this man? | | How many of you recognize this man? |
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| | Put your hands up. | | Put your hands up. |
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| | Keep your hands up, | | Keep your hands up, |
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| | if you know who this is. | | if you know who this is. |
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| | How about these familiar faces? | | How about these familiar faces? |
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| | (Laughter) | | (Laughter) |
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| | From your show of hands, | | From your show of hands, |
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| | it looks like many of you | | it looks like many of you |
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| | have seen a Pixar movie, | | have seen a Pixar movie, |
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| | but very few of you recognized Ed Catmull, | | but very few of you recognized Ed Catmull, |
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| | the founder and CEO of Pixar -- | | the founder and CEO of Pixar -- |
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| | one of the companies | | one of the companies |
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| | I had the privilege of studying. | | I had the privilege of studying. |
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| | My first visit to Pixar was in 2005, | | My first visit to Pixar was in 2005, |
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| | when they were working on "Ratatouille," | | when they were working on "Ratatouille," |
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| | that provocative movie about | | that provocative movie about |
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| | a rat becoming a master chef. | | a rat becoming a master chef. |
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| | Computer-generated movies | | Computer-generated movies |
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| | are really mainstream today, | | are really mainstream today, |
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| | but it took Ed and his | | but it took Ed and his |
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| | colleagues nearly 20 years | | colleagues nearly 20 years |
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| | to create the first | | to create the first |
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| | full-length C.G. movie. | | full-length C.G. movie. |
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| | In the 20 years hence, | | In the 20 years hence, |
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| | they've produced 14 movies. | | they've produced 14 movies. |
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| | I was recently at Pixar, | | I was recently at Pixar, |
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| | and I'm here to tell you | | and I'm here to tell you |
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| | that number 15 is sure to be a winner. | | that number 15 is sure to be a winner. |
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| | When many of us think | | When many of us think |
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| | about innovation, though, | | about innovation, though, |
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| | we think about an Einstein | | we think about an Einstein |
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| | having an 'Aha!' moment. | | having an 'Aha!' moment. |
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| | But we all know that's a myth. | | But we all know that's a myth. |
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| | Innovation is not about solo genius, | | Innovation is not about solo genius, |
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| | it's about collective genius. | | it's about collective genius. |
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| | Let's think for a minute about | | Let's think for a minute about |
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| | what it takes to make a Pixar movie: | | what it takes to make a Pixar movie: |
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| | No solo genius, no flash of inspiration | | No solo genius, no flash of inspiration |
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| | produces one of those movies. | | produces one of those movies. |
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| | On the contrary, it takes about | | On the contrary, it takes about |
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| | 250 people four to five years, | | 250 people four to five years, |
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| | to make one of those movies. | | to make one of those movies. |
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| | To help us understand the process, | | To help us understand the process, |
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| | an individual in the studio | | an individual in the studio |
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| | drew a version of this picture. | | drew a version of this picture. |
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| | He did so reluctantly, | | He did so reluctantly, |
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| | because it suggested that the process | | because it suggested that the process |
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| | was a neat series of steps | | was a neat series of steps |
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| | done by discrete groups. | | done by discrete groups. |
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| | Even with all those arrows, | | Even with all those arrows, |
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| | he thought it failed to really tell you | | he thought it failed to really tell you |
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| | just how iterative, interrelated | | just how iterative, interrelated |
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| | and, frankly, messy their process was. | | and, frankly, messy their process was. |
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| | Throughout the making of a movie | | Throughout the making of a movie |
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| | at Pixar, the story evolves. | | at Pixar, the story evolves. |
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| | So think about it. | | So think about it. |
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| | Some shots go through quickly. | | Some shots go through quickly. |
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| | They don't all go through in order. | | They don't all go through in order. |
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| | It depends on how vexing | | It depends on how vexing |
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| | the challenges are | | the challenges are |
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| | that they come up with when they | | that they come up with when they |
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| | are working on a particular scene. | | are working on a particular scene. |
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| | So if you think about that scene in "Up" | | So if you think about that scene in "Up" |
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| | where the boy hands the piece | | where the boy hands the piece |
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| | of chocolate to the bird, | | of chocolate to the bird, |
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| | that 10 seconds took one animator | | that 10 seconds took one animator |
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| | almost six months to perfect. | | almost six months to perfect. |
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| | The other thing about a Pixar movie | | The other thing about a Pixar movie |
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| | is that no part of the movie | | is that no part of the movie |
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| | is considered finished | | is considered finished |
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| | until the entire movie wraps. | | until the entire movie wraps. |
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| | Partway through one production, | | Partway through one production, |
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| | an animator drew a character | | an animator drew a character |
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| | with an arched eyebrow that | | with an arched eyebrow that |
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| | suggested a mischievous side. | | suggested a mischievous side. |
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| | When the director saw that | | When the director saw that |
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| | drawing, he thought it was great. | | drawing, he thought it was great. |
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| | It was beautiful, but he said, | | It was beautiful, but he said, |
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| | "You've got to lose it; | | "You've got to lose it; |
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| | it doesn't fit the character." | | it doesn't fit the character." |
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| | Two weeks later, the director | | Two weeks later, the director |
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| | came back and said, | | came back and said, |
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| | Let's put in those few seconds of film. | | Let's put in those few seconds of film. |
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| | Because that animator | | Because that animator |
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| | was allowed to share | | was allowed to share |
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| | what we referred to | | what we referred to |
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| | as his slice of genius, | | as his slice of genius, |
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| | he was able to help that director | | he was able to help that director |
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| | reconceive the character | | reconceive the character |
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| | in a subtle but important way | | in a subtle but important way |
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| | that really improved the story. | | that really improved the story. |
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| | What we know is, at the heart | | What we know is, at the heart |
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| | of innovation is a paradox. | | of innovation is a paradox. |
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| | You have to unleash the talents | | You have to unleash the talents |
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| | and passions of many people | | and passions of many people |
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| | and you have to harness them | | and you have to harness them |
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| | into a work that is actually useful. | | into a work that is actually useful. |
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| | Innovation is a journey. | | Innovation is a journey. |
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| | It's a type of collaborative | | It's a type of collaborative |
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| | problem solving, | | problem solving, |
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| | usually among people | | usually among people |
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| | who have different expertise | | who have different expertise |
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| | and different points of view. | | and different points of view. |
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| | Innovations rarely get created full-blown. | | Innovations rarely get created full-blown. |
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| | As many of you know, | | As many of you know, |
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| | they're the result, | | they're the result, |
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| | usually, of trial and error. | | usually, of trial and error. |
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| | Lots of false starts, | | Lots of false starts, |
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| | missteps and mistakes. | | missteps and mistakes. |
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| | Innovative work can be | | Innovative work can be |
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| | very exhilarating, | | very exhilarating, |
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| | but it also can be | | but it also can be |
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| | really downright scary. | | really downright scary. |
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| | So when we look at why it is | | So when we look at why it is |
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| | that Pixar is able to do what it does, | | that Pixar is able to do what it does, |
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| | we have to ask ourselves, | | we have to ask ourselves, |
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| | what's going on here? | | what's going on here? |
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| | For sure, history | | For sure, history |
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| | and certainly Hollywood, | | and certainly Hollywood, |
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| | is full of star-studded teams | | is full of star-studded teams |
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| | that have failed. | | that have failed. |
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| | Most of those failures are attributed | | Most of those failures are attributed |
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| | to too many stars or too many | | to too many stars or too many |
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| | cooks, if you will, in the kitchen. | | cooks, if you will, in the kitchen. |
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| | So why is it that Pixar, | | So why is it that Pixar, |
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| | with all of its cooks, | | with all of its cooks, |
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| | is able to be so successful | | is able to be so successful |
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| | time and time again? | | time and time again? |
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| | When we studied | | When we studied |
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| | an Islamic Bank in Dubai, | | an Islamic Bank in Dubai, |
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| | or a luxury brand in Korea, | | or a luxury brand in Korea, |
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| | or a social enterprise in Africa, | | or a social enterprise in Africa, |
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| | we found that innovative organizations | | we found that innovative organizations |
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| | are communities that | | are communities that |
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| | have three capabilities: | | have three capabilities: |
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| | creative abrasion, creative | | creative abrasion, creative |
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| | agility and creative resolution. | | agility and creative resolution. |
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| | Creative abrasion is about being able | | Creative abrasion is about being able |
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| | to create a marketplace of ideas | | to create a marketplace of ideas |
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| | through debate and discourse. | | through debate and discourse. |
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| | In innovative organizations, | | In innovative organizations, |
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| | they amplify differences, | | they amplify differences, |
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| | they don't minimize them. | | they don't minimize them. |
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| | Creative abrasion is not | | Creative abrasion is not |
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| | about brainstorming, | | about brainstorming, |
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| | where people suspend their judgment. | | where people suspend their judgment. |
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| | No, they know how to have very | | No, they know how to have very |
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| | heated but constructive arguments | | heated but constructive arguments |
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| | to create a portfolio of alternatives. | | to create a portfolio of alternatives. |
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| | Individuals in innovative organizations | | Individuals in innovative organizations |
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| | learn how to inquire, they learn how | | learn how to inquire, they learn how |
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| | to actively listen, but guess what? | | to actively listen, but guess what? |
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| | They also learn how to | | They also learn how to |
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| | advocate for their point of view. | | advocate for their point of view. |
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| | They understand that | | They understand that |
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| | innovation rarely happens | | innovation rarely happens |
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| | unless you have both | | unless you have both |
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| | diversity and conflict. | | diversity and conflict. |
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| | Creative agility is about being able | | Creative agility is about being able |
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| | to test and refine that portfolio of ideas | | to test and refine that portfolio of ideas |
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| | through quick pursuit, | | through quick pursuit, |
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| | reflection and adjustment. | | reflection and adjustment. |
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| | It's about discovery-driven learning | | It's about discovery-driven learning |
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| | where you act, as opposed to plan, | | where you act, as opposed to plan, |
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| | your way to the future. | | your way to the future. |
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| | It's about design thinking where | | It's about design thinking where |
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| | you have that interesting combination | | you have that interesting combination |
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| | of the scientific method | | of the scientific method |
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| | and the artistic process. | | and the artistic process. |
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| | It's about running a series of | | It's about running a series of |
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| | experiments, and not a series of pilots. | | experiments, and not a series of pilots. |
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| | Experiments are usually about learning. | | Experiments are usually about learning. |
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| | When you get a negative outcome, | | When you get a negative outcome, |
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| | you're still really learning something | | you're still really learning something |
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| | that you need to know. | | that you need to know. |
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| | Pilots are often about being right. | | Pilots are often about being right. |
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| | When they don't work, | | When they don't work, |
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| | someone or something is to blame. | | someone or something is to blame. |
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| | The final capability | | The final capability |
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| | is creative resolution. | | is creative resolution. |
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| | This is about doing decision making | | This is about doing decision making |
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| | in a way that you can actually combine | | in a way that you can actually combine |
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| | even opposing ideas | | even opposing ideas |
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| | to reconfigure them in new combinations | | to reconfigure them in new combinations |
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| | to produce a solution | | to produce a solution |
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| | that is new and useful. | | that is new and useful. |
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| | When you look at innovative organizations, | | When you look at innovative organizations, |
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| | they never go along to get along. | | they never go along to get along. |
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| | They don't compromise. | | They don't compromise. |
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| | They don't let one group | | They don't let one group |
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| | or one individual dominate, | | or one individual dominate, |
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| | even if it's the boss, | | even if it's the boss, |
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| | even if it's the expert. | | even if it's the expert. |
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| | Instead, they have developed | | Instead, they have developed |
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| | a rather patient and more inclusive | | a rather patient and more inclusive |
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| | decision making process | | decision making process |
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| | that allows for both/and | | that allows for both/and |
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| | solutions to arise | | solutions to arise |
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| | and not simply either/or solutions. | | and not simply either/or solutions. |
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| | These three capabilities are why we see | | These three capabilities are why we see |
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| | that Pixar is able to do what it does. | | that Pixar is able to do what it does. |
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| | Let me give you another example, | | Let me give you another example, |
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| | and that example is the | | and that example is the |
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| | infrastructure group of Google. | | infrastructure group of Google. |
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| | The infrastructure group | | The infrastructure group |
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| | of Google is the group | | of Google is the group |
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| | that has to keep the website | | that has to keep the website |
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| | up and running 24/7. | | up and running 24/7. |
| | + | |
| | So when Google was about | | So when Google was about |
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| | to introduce Gmail and YouTube, | | to introduce Gmail and YouTube, |
| | + | |
| | they knew that their data storage | | they knew that their data storage |
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| | system wasn't adequate. | | system wasn't adequate. |
| | + | |
| | The head of the engineering group | | The head of the engineering group |
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| | and the infrastructure group at that time | | and the infrastructure group at that time |
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| | was a man named Bill Coughran. | | was a man named Bill Coughran. |
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| | Bill and his leadership team, | | Bill and his leadership team, |
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| | who he referred to as his brain trust, | | who he referred to as his brain trust, |
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| | had to figure out what to do | | had to figure out what to do |
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| | about this situation. | | about this situation. |
| | + | |
| | They thought about it for a while. | | They thought about it for a while. |
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| | Instead of creating a group | | Instead of creating a group |
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| | to tackle this task, | | to tackle this task, |
| | + | |
| | they decided to allow groups | | they decided to allow groups |
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| | to emerge spontaneously | | to emerge spontaneously |
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| | around different alternatives. | | around different alternatives. |
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| | Two groups coalesced. | | Two groups coalesced. |
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| | One became known as Big Table, | | One became known as Big Table, |
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| | the other became known | | the other became known |
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| | as Build It From Scratch. | | as Build It From Scratch. |
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| | Big Table proposed that they | | Big Table proposed that they |
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| | build on the current system. | | build on the current system. |
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| | Build It From Scratch proposed | | Build It From Scratch proposed |
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| | that it was time for a whole new system. | | that it was time for a whole new system. |
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| | Separately, these two teams | | Separately, these two teams |
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| | were allowed to work full-time | | were allowed to work full-time |
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| | on their particular approach. | | on their particular approach. |
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| | In engineering reviews, | | In engineering reviews, |
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| | Bill described his role as, | | Bill described his role as, |
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| | "Injecting honesty into | | "Injecting honesty into |
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| | the process by driving debate." | | the process by driving debate." |
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| | Early on, the teams were encouraged | | Early on, the teams were encouraged |
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| | to build prototypes so that they could | | to build prototypes so that they could |
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| | "bump them up against reality | | "bump them up against reality |
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| | and discover for themselves | | and discover for themselves |
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| | the strengths and weaknesses | | the strengths and weaknesses |
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| | of their particular approach." | | of their particular approach." |
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| | When Build It From Scratch shared | | When Build It From Scratch shared |
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| | their prototype with the group | | their prototype with the group |
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| | whose beepers would have | | whose beepers would have |
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| | to go off in the middle of the night | | to go off in the middle of the night |
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| | if something went wrong | | if something went wrong |
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| | with the website, | | with the website, |
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| | they heard loud and clear about the | | they heard loud and clear about the |
| | + | |
| | limitations of their particular design. | | limitations of their particular design. |
| | + | |
| | As the need for a solution | | As the need for a solution |
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| | became more urgent | | became more urgent |
| | + | |
| | and as the data, or the | | and as the data, or the |
| | + | |
| | evidence, began to come in, | | evidence, began to come in, |
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| | it became pretty clear | | it became pretty clear |
| | + | |
| | that the Big Table solution | | that the Big Table solution |
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| | was the right one for the moment. | | was the right one for the moment. |
| | + | |
| | So they selected that one. | | So they selected that one. |
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| | But to make sure that | | But to make sure that |
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| | they did not lose the learning | | they did not lose the learning |
| | + | |
| | of the Build it From Scratch team, | | of the Build it From Scratch team, |
| | + | |
| | Bill asked two members of that team | | Bill asked two members of that team |
| | + | |
| | to join a new team that was emerging | | to join a new team that was emerging |
| | + | |
| | to work on the next-generation system. | | to work on the next-generation system. |
| | + | |
| | This whole process took nearly two years, | | This whole process took nearly two years, |
| | + | |
| | but I was told that they were | | but I was told that they were |
| | + | |
| | all working at breakneck speed. | | all working at breakneck speed. |
| | + | |
| | Early in that process, one of the | | Early in that process, one of the |
| | + | |
| | engineers had gone to Bill and said, | | engineers had gone to Bill and said, |
| | + | |
| | "We're all too busy | | "We're all too busy |
| | + | |
| | for this inefficient system | | for this inefficient system |
| | + | |
| | of running parallel experiments." | | of running parallel experiments." |
| | + | |
| | But as the process unfolded, | | But as the process unfolded, |
| | + | |
| | he began to understand | | he began to understand |
| | + | |
| | the wisdom of allowing talented | | the wisdom of allowing talented |
| | + | |
| | people to play out their passions. | | people to play out their passions. |
| | + | |
| | He admitted, "If you had forced us | | He admitted, "If you had forced us |
| | + | |
| | to all be on one team, | | to all be on one team, |
| | + | |
| | we might have focused on proving | | we might have focused on proving |
| | + | |
| | who was right, and winning, | | who was right, and winning, |
| | + | |
| | and not on learning and discovering | | and not on learning and discovering |
| | + | |
| | what was the best answer for Google." | | what was the best answer for Google." |
| | + | |
| | Why is it that Pixar and Google | | Why is it that Pixar and Google |
| | + | |
| | are able to innovate time and again? | | are able to innovate time and again? |
| | + | |
| | It's because they've mastered | | It's because they've mastered |
| | + | |
| | the capabilities required for that. | | the capabilities required for that. |
| | + | |
| | They know how to do | | They know how to do |
| | + | |
| | collaborative problem solving, | | collaborative problem solving, |
| | + | |
| | they know how to do | | they know how to do |
| | + | |
| | discovery-driven learning | | discovery-driven learning |
| | + | |
| | and they know how to do | | and they know how to do |
| | + | |
| | integrated decision making. | | integrated decision making. |
| | + | |
| | Some of you may be sitting there | | Some of you may be sitting there |
| | + | |
| | and saying to yourselves right now, | | and saying to yourselves right now, |
| | + | |
| | "We don't know how to do | | "We don't know how to do |
| | + | |
| | those things in my organization. | | those things in my organization. |
| | + | |
| | So why do they know how to | | So why do they know how to |
| | + | |
| | do those things at Pixar, | | do those things at Pixar, |
| | + | |
| | and why do they know how to | | and why do they know how to |
| | + | |
| | do those things at Google?" | | do those things at Google?" |
| | + | |
| | When many of the people | | When many of the people |
| | + | |
| | that worked for Bill told us, | | that worked for Bill told us, |
| | + | |
| | in their opinion, that Bill was one | | in their opinion, that Bill was one |
| | + | |
| | of the finest leaders in Silicon Valley, | | of the finest leaders in Silicon Valley, |
| | + | |
| | we completely agreed; | | we completely agreed; |
| | + | |
| | the man is a genius. | | the man is a genius. |
| | + | |
| | Leadership is the secret sauce. | | Leadership is the secret sauce. |
| | + | |
| | But it's a different kind of leadership, | | But it's a different kind of leadership, |
| | + | |
| | not the kind many of us think about | | not the kind many of us think about |
| | + | |
| | when we think about great leadership. | | when we think about great leadership. |
| | + | |
| | One of the leaders I met with | | One of the leaders I met with |
| | + | |
| | early on said to me, | | early on said to me, |
| | + | |
| | "Linda, I don't read books on leadership. | | "Linda, I don't read books on leadership. |
| | + | |
| | All they do is make me feel bad." | | All they do is make me feel bad." |
| | + | |
| | (Laughter) | | (Laughter) |
| | + | |
| | "In the first chapter they say | | "In the first chapter they say |
| | + | |
| | I'm supposed to create a vision. | | I'm supposed to create a vision. |
| | + | |
| | But if I'm trying to do something | | But if I'm trying to do something |
| | + | |
| | that's truly new, I have no answers. | | that's truly new, I have no answers. |
| | + | |
| | I don't know what | | I don't know what |
| | + | |
| | direction we're going in | | direction we're going in |
| | + | |
| | and I'm not even sure I know | | and I'm not even sure I know |
| | + | |
| | how to figure out how to get there." | | how to figure out how to get there." |
| | + | |
| | For sure, there are times | | For sure, there are times |
| | + | |
| | when visionary leadership | | when visionary leadership |
| | + | |
| | is exactly what is needed. | | is exactly what is needed. |
| | + | |
| | But if we want to build organizations | | But if we want to build organizations |
| | + | |
| | that can innovate time and again, | | that can innovate time and again, |
| | + | |
| | we must recast our understanding | | we must recast our understanding |
| | + | |
| | of what leadership is about. | | of what leadership is about. |
| | + | |
| | Leading innovation is about | | Leading innovation is about |
| | + | |
| | creating the space | | creating the space |
| | + | |
| | where people are willing | | where people are willing |
| | + | |
| | and able to do the hard work | | and able to do the hard work |
| | + | |
| | of innovative problem solving. | | of innovative problem solving. |
| | + | |
| | At this point, some of you | | At this point, some of you |
| | + | |
| | may be wondering, | | may be wondering, |
| | + | |
| | "What does that leadership | | "What does that leadership |
| | + | |
| | really look like?" | | really look like?" |
| | + | |
| | At Pixar, they understand | | At Pixar, they understand |
| | + | |
| | that innovation takes a village. | | that innovation takes a village. |
| | + | |
| | The leaders focus on building | | The leaders focus on building |
| | + | |
| | a sense of community | | a sense of community |
| | + | |
| | and building those three capabilities. | | and building those three capabilities. |
| | + | |
| | How do they define leadership? | | How do they define leadership? |
| | + | |
| | They say leadership | | They say leadership |
| | + | |
| | is about creating a world | | is about creating a world |
| | + | |
| | to which people want to belong. | | to which people want to belong. |
| | + | |
| | What kind of world do people | | What kind of world do people |
| | + | |
| | want to belong in at Pixar? | | want to belong in at Pixar? |
| | + | |
| | A world where you're | | A world where you're |
| | + | |
| | living at the frontier. | | living at the frontier. |
| | + | |
| | What do they focus their time on? | | What do they focus their time on? |
| | + | |
| | Not on creating a vision. | | Not on creating a vision. |
| | + | |
| | Instead they spend | | Instead they spend |
| | + | |
| | their time thinking about, | | their time thinking about, |
| | + | |
| | "How do we design a studio that has | | "How do we design a studio that has |
| | + | |
| | the sensibility of a public square | | the sensibility of a public square |
| | + | |
| | so that people will interact? | | so that people will interact? |
| | + | |
| | Let's put in a policy that anyone, | | Let's put in a policy that anyone, |
| | + | |
| | no matter what their level or role, | | no matter what their level or role, |
| | + | |
| | is allowed to give notes to the director | | is allowed to give notes to the director |
| | + | |
| | about how they feel | | about how they feel |
| | + | |
| | about a particular film. | | about a particular film. |
| | + | |
| | What can we do to make sure | | What can we do to make sure |
| | + | |
| | that all the disruptors, all the | | that all the disruptors, all the |
| | + | |
| | minority voices in this organization, | | minority voices in this organization, |
| | + | |
| | speak up and are heard? | | speak up and are heard? |
| | + | |
| | And, finally, let's bestow credit | | And, finally, let's bestow credit |
| | + | |
| | in a very generous way." | | in a very generous way." |
| | + | |
| | I don't know if you've ever looked | | I don't know if you've ever looked |
| | + | |
| | at the credits of a Pixar movie, | | at the credits of a Pixar movie, |
| | + | |
| | but the babies born during | | but the babies born during |
| | + | |
| | a production are listed there. | | a production are listed there. |
| | + | |
| | (Laughter) | | (Laughter) |
| | + | |
| | How did Bill think about | | How did Bill think about |
| | + | |
| | what his role was? | | what his role was? |
| | + | |
| | Bill said, "I lead | | Bill said, "I lead |
| | + | |
| | a volunteer organization. | | a volunteer organization. |
| | + | |
| | Talented people don't want | | Talented people don't want |
| | + | |
| | to follow me anywhere. | | to follow me anywhere. |
| | + | |
| | They want to cocreate | | They want to cocreate |
| | + | |
| | with me the future. | | with me the future. |
| | + | |
| | My job is to nurture the bottom-up | | My job is to nurture the bottom-up |
| | + | |
| | and not let it degenerate into chaos." | | and not let it degenerate into chaos." |
| | + | |
| | How did he see his role? | | How did he see his role? |
| | + | |
| | "I'm a role model, | | "I'm a role model, |
| | + | |
| | I'm a human glue, | | I'm a human glue, |
| | + | |
| | I'm a connector, | | I'm a connector, |
| | + | |
| | I'm an aggregator of viewpoints. | | I'm an aggregator of viewpoints. |
| | + | |
| | I'm never a dictator of viewpoints." | | I'm never a dictator of viewpoints." |
| | + | |
| | Advice about how you exercise the role? | | Advice about how you exercise the role? |
| | + | |
| | Hire people who argue with you. | | Hire people who argue with you. |
| | + | |
| | And, guess what? | | And, guess what? |
| | + | |
| | Sometimes it's best to be | | Sometimes it's best to be |
| | + | |
| | deliberately fuzzy and vague. | | deliberately fuzzy and vague. |
| | + | |
| | Some of you may | | Some of you may |
| | + | |
| | be wondering now, | | be wondering now, |
| | + | |
| | what are these people thinking? | | what are these people thinking? |
| | + | |
| | They're thinking, | | They're thinking, |
| | + | |
| | "I'm not the visionary, | | "I'm not the visionary, |
| | + | |
| | I'm the social architect. | | I'm the social architect. |
| | + | |
| | I'm creating the space where | | I'm creating the space where |
| | + | |
| | people are willing and able | | people are willing and able |
| | + | |
| | to share and combine | | to share and combine |
| | + | |
| | their talents and passions." | | their talents and passions." |
| | + | |
| | If some of you are worrying now | | If some of you are worrying now |
| | + | |
| | that you don't work at a Pixar, | | that you don't work at a Pixar, |
| | + | |
| | or you don't work at a Google, | | or you don't work at a Google, |
| | + | |
| | I want to tell you there's still hope. | | I want to tell you there's still hope. |
| | + | |
| | We've studied many organizations | | We've studied many organizations |
| | + | |
| | that were really not | | that were really not |
| | + | |
| | organizations you'd think of | | organizations you'd think of |
| | + | |
| | as ones where a lot of innovation happens. | | as ones where a lot of innovation happens. |
| | + | |
| | We studied a general counsel | | We studied a general counsel |
| | + | |
| | in a pharmaceutical company | | in a pharmaceutical company |
| | + | |
| | who had to figure out how | | who had to figure out how |
| | + | |
| | to get the outside lawyers, | | to get the outside lawyers, |
| | + | |
| | 19 competitors, | | 19 competitors, |
| | + | |
| | to collaborate and innovate. | | to collaborate and innovate. |
| | + | |
| | We studied the head of marketing | | We studied the head of marketing |
| | + | |
| | at a German automaker | | at a German automaker |
| | + | |
| | where, fundamentally, they believed | | where, fundamentally, they believed |
| | + | |
| | that it was the design engineers, | | that it was the design engineers, |
| | + | |
| | not the marketeers, | | not the marketeers, |
| | + | |
| | who were allowed to be innovative. | | who were allowed to be innovative. |
| | + | |
| | We also studied Vineet Nayar | | We also studied Vineet Nayar |
| | + | |
| | at HCL Technologies, | | at HCL Technologies, |
| | + | |
| | an Indian outsourcing company. | | an Indian outsourcing company. |
| | + | |
| | When we met Vineet, | | When we met Vineet, |
| | + | |
| | his company was about, in his | | his company was about, in his |
| | + | |
| | words, to become irrelevant. | | words, to become irrelevant. |
| | + | |
| | We watched as he turned that company | | We watched as he turned that company |
| | + | |
| | into a global dynamo of I.T. innovation. | | into a global dynamo of I.T. innovation. |
| | + | |
| | At HCL technologies, | | At HCL technologies, |
| | + | |
| | like at many companies, | | like at many companies, |
| | + | |
| | the leaders had learned to see | | the leaders had learned to see |
| | + | |
| | their role as setting direction | | their role as setting direction |
| | + | |
| | and making sure that | | and making sure that |
| | + | |
| | no one deviated from it. | | no one deviated from it. |
| | + | |
| | What he did is tell them | | What he did is tell them |
| | + | |
| | it was time for them | | it was time for them |
| | + | |
| | to think about rethinking | | to think about rethinking |
| | + | |
| | what they were supposed to do. | | what they were supposed to do. |
| | + | |
| | Because what was happening | | Because what was happening |
| | + | |
| | is that everybody was looking up | | is that everybody was looking up |
| | + | |
| | and you weren't seeing | | and you weren't seeing |
| | + | |
| | the kind of bottom-up innovation | | the kind of bottom-up innovation |
| | + | |
| | we saw at Pixar or Google. | | we saw at Pixar or Google. |
| | + | |
| | So they began to work on that. | | So they began to work on that. |
| | + | |
| | They stopped giving answers, they | | They stopped giving answers, they |
| | + | |
| | stopped trying to provide solutions. | | stopped trying to provide solutions. |
| | + | |
| | Instead, what they did | | Instead, what they did |
| | + | |
| | is they began to see | | is they began to see |
| | + | |
| | the people at the bottom of the | | the people at the bottom of the |
| | + | |
| | pyramid, the young sparks, | | pyramid, the young sparks, |
| | + | |
| | the people who were | | the people who were |
| | + | |
| | closest to the customers, | | closest to the customers, |
| | + | |
| | as the source of innovation. | | as the source of innovation. |
| | + | |
| | They began to transfer | | They began to transfer |
| | + | |
| | the organization's growth | | the organization's growth |
| | + | |
| | to that level. | | to that level. |
| | + | |
| | In Vineet's language, this was | | In Vineet's language, this was |
| | + | |
| | about inverting the pyramid | | about inverting the pyramid |
| | + | |
| | so that you could unleash | | so that you could unleash |
| | + | |
| | the power of the many | | the power of the many |
| | + | |
| | by loosening the stranglehold of the few, | | by loosening the stranglehold of the few, |
| | + | |
| | and increase the quality | | and increase the quality |
| | + | |
| | and the speed of innovation | | and the speed of innovation |
| | + | |
| | that was happening every day. | | that was happening every day. |
| | + | |
| | For sure, Vineet and all the | | For sure, Vineet and all the |
| | + | |
| | other leaders that we studied | | other leaders that we studied |
| | + | |
| | were in fact visionaries. | | were in fact visionaries. |
| | + | |
| | For sure, they understood | | For sure, they understood |
| | + | |
| | that that was not their role. | | that that was not their role. |
| | + | |
| | So I don't think it is accidental | | So I don't think it is accidental |
| | + | |
| | that many of you did not recognize Ed. | | that many of you did not recognize Ed. |
| | + | |
| | Because Ed, like Vineet, understands | | Because Ed, like Vineet, understands |
| | + | |
| | that our role as leaders | | that our role as leaders |
| | + | |
| | is to set the stage, not perform on it. | | is to set the stage, not perform on it. |
| | + | |
| | If we want to invent a better future, | | If we want to invent a better future, |
| | + | |
| | and I suspect that's why | | and I suspect that's why |
| | + | |
| | many of us are here, | | many of us are here, |
| | + | |
| | then we need to reimagine our task. | | then we need to reimagine our task. |
| | + | |
| | Our task is to create the space | | Our task is to create the space |
| | + | |
| | where everybody's slices of genius | | where everybody's slices of genius |
| | + | |
| | can be unleashed and harnessed, | | can be unleashed and harnessed, |
| | + | |
| | and turned into works | | and turned into works |
| | + | |
| | of collective genius. | | of collective genius. |
| | + | |
| | Thank you. | | Thank you. |
| − | </div>
| + | </div> |
| | | | |
| | ==منبع== | | ==منبع== |