تغییرات

پرش به ناوبری پرش به جستجو
بدون خلاصه ویرایش
سطر ۶۹۷: سطر ۶۹۷:     
  <div align="left">   
 
  <div align="left">   
==متن انگلیسی==
+
==English text==
 +
Linda Hill: How to manage for collective creativity
 +
 
 +
 
 
I have a confession to make.
 
I have a confession to make.
 +
 
I'm a business professor
 
I'm a business professor
 +
 
whose ambition has been
 
whose ambition has been
 +
 
to help people learn to lead.
 
to help people learn to lead.
 +
 
But recently, I've discovered
 
But recently, I've discovered
 +
 
that what many of us
 
that what many of us
 +
 
think of as great leadership
 
think of as great leadership
 +
 
does not work when it comes
 
does not work when it comes
 +
 
to leading innovation.
 
to leading innovation.
 +
 
I'm an ethnographer.
 
I'm an ethnographer.
 +
 
I use the methods of anthropology
 
I use the methods of anthropology
 +
 
to understand the questions
 
to understand the questions
 +
 
in which I'm interested.
 
in which I'm interested.
 +
 
So along with three co-conspirators,
 
So along with three co-conspirators,
 +
 
I spent nearly a decade observing
 
I spent nearly a decade observing
 +
 
up close and personal
 
up close and personal
 +
 
exceptional leaders of innovation.
 
exceptional leaders of innovation.
 +
 
We studied 16 men and women,
 
We studied 16 men and women,
 +
 
located in seven countries
 
located in seven countries
 +
 
across the globe,
 
across the globe,
 +
 
working in 12 different industries.
 
working in 12 different industries.
 +
 
In total, we spent hundreds
 
In total, we spent hundreds
 +
 
of hours on the ground,
 
of hours on the ground,
 +
 
on-site, watching these leaders in action.
 
on-site, watching these leaders in action.
 +
 
We ended up with pages and pages
 
We ended up with pages and pages
 +
 
and pages of field notes
 
and pages of field notes
 +
 
that we analyzed and looked
 
that we analyzed and looked
 +
 
for patterns in what our leaders did.
 
for patterns in what our leaders did.
 +
 
The bottom line?
 
The bottom line?
 +
 
If we want to build organizations
 
If we want to build organizations
 +
 
that can innovate time and again,
 
that can innovate time and again,
 +
 
we must unlearn our conventional
 
we must unlearn our conventional
 +
 
notions of leadership.
 
notions of leadership.
 +
 
Leading innovation is not
 
Leading innovation is not
 +
 
about creating a vision,
 
about creating a vision,
 +
 
and inspiring others to execute it.
 
and inspiring others to execute it.
 +
 
But what do we mean by innovation?
 
But what do we mean by innovation?
 +
 
An innovation is anything
 
An innovation is anything
 +
 
that is both new and useful.
 
that is both new and useful.
 +
 
It can be a product or service.
 
It can be a product or service.
 +
 
It can be a process
 
It can be a process
 +
 
or a way of organizing.
 
or a way of organizing.
 +
 
It can be incremental,
 
It can be incremental,
 +
 
or it can be breakthrough.
 
or it can be breakthrough.
 +
 
We have a pretty inclusive definition.
 
We have a pretty inclusive definition.
 +
 
How many of you recognize this man?
 
How many of you recognize this man?
 +
 
Put your hands up.
 
Put your hands up.
 +
 
Keep your hands up,
 
Keep your hands up,
 +
 
if you know who this is.
 
if you know who this is.
 +
 
How about these familiar faces?
 
How about these familiar faces?
 +
 
(Laughter)
 
(Laughter)
 +
 
From your show of hands,
 
From your show of hands,
 +
 
it looks like many of you
 
it looks like many of you
 +
 
have seen a Pixar movie,
 
have seen a Pixar movie,
 +
 
but very few of you recognized Ed Catmull,
 
but very few of you recognized Ed Catmull,
 +
 
the founder and CEO of Pixar --
 
the founder and CEO of Pixar --
 +
 
one of the companies
 
one of the companies
 +
 
I had the privilege of studying.
 
I had the privilege of studying.
 +
 
My first visit to Pixar was in 2005,
 
My first visit to Pixar was in 2005,
 +
 
when they were working on "Ratatouille,"
 
when they were working on "Ratatouille,"
 +
 
that provocative movie about
 
that provocative movie about
 +
 
a rat becoming a master chef.
 
a rat becoming a master chef.
 +
 
Computer-generated movies
 
Computer-generated movies
 +
 
are really mainstream today,
 
are really mainstream today,
 +
 
but it took Ed and his
 
but it took Ed and his
 +
 
colleagues nearly 20 years
 
colleagues nearly 20 years
 +
 
to create the first
 
to create the first
 +
 
full-length C.G. movie.
 
full-length C.G. movie.
 +
 
In the 20 years hence,
 
In the 20 years hence,
 +
 
they've produced 14 movies.
 
they've produced 14 movies.
 +
 
I was recently at Pixar,
 
I was recently at Pixar,
 +
 
and I'm here to tell you
 
and I'm here to tell you
 +
 
that number 15 is sure to be a winner.
 
that number 15 is sure to be a winner.
 +
 
When many of us think
 
When many of us think
 +
 
about innovation, though,
 
about innovation, though,
 +
 
we think about an Einstein
 
we think about an Einstein
 +
 
having an 'Aha!' moment.
 
having an 'Aha!' moment.
 +
 
But we all know that's a myth.
 
But we all know that's a myth.
 +
 
Innovation is not about solo genius,
 
Innovation is not about solo genius,
 +
 
it's about collective genius.
 
it's about collective genius.
 +
 
Let's think for a minute about
 
Let's think for a minute about
 +
 
what it takes to make a Pixar movie:
 
what it takes to make a Pixar movie:
 +
 
No solo genius, no flash of inspiration
 
No solo genius, no flash of inspiration
 +
 
produces one of those movies.
 
produces one of those movies.
 +
 
On the contrary, it takes about
 
On the contrary, it takes about
 +
 
250 people four to five years,
 
250 people four to five years,
 +
 
to make one of those movies.
 
to make one of those movies.
 +
 
To help us understand the process,
 
To help us understand the process,
 +
 
an individual in the studio
 
an individual in the studio
 +
 
drew a version of this picture.
 
drew a version of this picture.
 +
 
He did so reluctantly,
 
He did so reluctantly,
 +
 
because it suggested that the process
 
because it suggested that the process
 +
 
was a neat series of steps
 
was a neat series of steps
 +
 
done by discrete groups.
 
done by discrete groups.
 +
 
Even with all those arrows,
 
Even with all those arrows,
 +
 
he thought it failed to really tell you
 
he thought it failed to really tell you
 +
 
just how iterative, interrelated
 
just how iterative, interrelated
 +
 
and, frankly, messy their process was.
 
and, frankly, messy their process was.
 +
 
Throughout the making of a movie
 
Throughout the making of a movie
 +
 
at Pixar, the story evolves.
 
at Pixar, the story evolves.
 +
 
So think about it.
 
So think about it.
 +
 
Some shots go through quickly.
 
Some shots go through quickly.
 +
 
They don't all go through in order.
 
They don't all go through in order.
 +
 
It depends on how vexing
 
It depends on how vexing
 +
 
the challenges are
 
the challenges are
 +
 
that they come up with when they
 
that they come up with when they
 +
 
are working on a particular scene.
 
are working on a particular scene.
 +
 
So if you think about that scene in "Up"
 
So if you think about that scene in "Up"
 +
 
where the boy hands the piece
 
where the boy hands the piece
 +
 
of chocolate to the bird,
 
of chocolate to the bird,
 +
 
that 10 seconds took one animator
 
that 10 seconds took one animator
 +
 
almost six months to perfect.
 
almost six months to perfect.
 +
 
The other thing about a Pixar movie
 
The other thing about a Pixar movie
 +
 
is that no part of the movie
 
is that no part of the movie
 +
 
is considered finished
 
is considered finished
 +
 
until the entire movie wraps.
 
until the entire movie wraps.
 +
 
Partway through one production,
 
Partway through one production,
 +
 
an animator drew a character
 
an animator drew a character
 +
 
with an arched eyebrow that
 
with an arched eyebrow that
 +
 
suggested a mischievous side.
 
suggested a mischievous side.
 +
 
When the director saw that
 
When the director saw that
 +
 
drawing, he thought it was great.
 
drawing, he thought it was great.
 +
 
It was beautiful, but he said,
 
It was beautiful, but he said,
 +
 
"You've got to lose it;
 
"You've got to lose it;
 +
 
it doesn't fit the character."
 
it doesn't fit the character."
 +
 
Two weeks later, the director
 
Two weeks later, the director
 +
 
came back and said,
 
came back and said,
 +
 
Let's put in those few seconds of film.
 
Let's put in those few seconds of film.
 +
 
Because that animator
 
Because that animator
 +
 
was allowed to share
 
was allowed to share
 +
 
what we referred to
 
what we referred to
 +
 
as his slice of genius,
 
as his slice of genius,
 +
 
he was able to help that director
 
he was able to help that director
 +
 
reconceive the character
 
reconceive the character
 +
 
in a subtle but important way
 
in a subtle but important way
 +
 
that really improved the story.
 
that really improved the story.
 +
 
What we know is, at the heart
 
What we know is, at the heart
 +
 
of innovation is a paradox.
 
of innovation is a paradox.
 +
 
You have to unleash the talents
 
You have to unleash the talents
 +
 
and passions of many people
 
and passions of many people
 +
 
and you have to harness them
 
and you have to harness them
 +
 
into a work that is actually useful.
 
into a work that is actually useful.
 +
 
Innovation is a journey.
 
Innovation is a journey.
 +
 
It's a type of collaborative
 
It's a type of collaborative
 +
 
problem solving,
 
problem solving,
 +
 
usually among people
 
usually among people
 +
 
who have different expertise
 
who have different expertise
 +
 
and different points of view.
 
and different points of view.
 +
 
Innovations rarely get created full-blown.
 
Innovations rarely get created full-blown.
 +
 
As many of you know,
 
As many of you know,
 +
 
they're the result,
 
they're the result,
 +
 
usually, of trial and error.
 
usually, of trial and error.
 +
 
Lots of false starts,
 
Lots of false starts,
 +
 
missteps and mistakes.
 
missteps and mistakes.
 +
 
Innovative work can be
 
Innovative work can be
 +
 
very exhilarating,
 
very exhilarating,
 +
 
but it also can be
 
but it also can be
 +
 
really downright scary.
 
really downright scary.
 +
 
So when we look at why it is
 
So when we look at why it is
 +
 
that Pixar is able to do what it does,
 
that Pixar is able to do what it does,
 +
 
we have to ask ourselves,
 
we have to ask ourselves,
 +
 
what's going on here?
 
what's going on here?
 +
 
For sure, history
 
For sure, history
 +
 
and certainly Hollywood,
 
and certainly Hollywood,
 +
 
is full of star-studded teams
 
is full of star-studded teams
 +
 
that have failed.
 
that have failed.
 +
 
Most of those failures are attributed
 
Most of those failures are attributed
 +
 
to too many stars or too many
 
to too many stars or too many
 +
 
cooks, if you will, in the kitchen.
 
cooks, if you will, in the kitchen.
 +
 
So why is it that Pixar,
 
So why is it that Pixar,
 +
 
with all of its cooks,
 
with all of its cooks,
 +
 
is able to be so successful
 
is able to be so successful
 +
 
time and time again?
 
time and time again?
 +
 
When we studied
 
When we studied
 +
 
an Islamic Bank in Dubai,
 
an Islamic Bank in Dubai,
 +
 
or a luxury brand in Korea,
 
or a luxury brand in Korea,
 +
 
or a social enterprise in Africa,
 
or a social enterprise in Africa,
 +
 
we found that innovative organizations
 
we found that innovative organizations
 +
 
are communities that
 
are communities that
 +
 
have three capabilities:
 
have three capabilities:
 +
 
creative abrasion, creative
 
creative abrasion, creative
 +
 
agility and creative resolution.
 
agility and creative resolution.
 +
 
Creative abrasion is about being able
 
Creative abrasion is about being able
 +
 
to create a marketplace of ideas
 
to create a marketplace of ideas
 +
 
through debate and discourse.
 
through debate and discourse.
 +
 
In innovative organizations,
 
In innovative organizations,
 +
 
they amplify differences,
 
they amplify differences,
 +
 
they don't minimize them.
 
they don't minimize them.
 +
 
Creative abrasion is not
 
Creative abrasion is not
 +
 
about brainstorming,
 
about brainstorming,
 +
 
where people suspend their judgment.
 
where people suspend their judgment.
 +
 
No, they know how to have very
 
No, they know how to have very
 +
 
heated but constructive arguments
 
heated but constructive arguments
 +
 
to create a portfolio of alternatives.
 
to create a portfolio of alternatives.
 +
 
Individuals in innovative organizations
 
Individuals in innovative organizations
 +
 
learn how to inquire, they learn how
 
learn how to inquire, they learn how
 +
 
to actively listen, but guess what?
 
to actively listen, but guess what?
 +
 
They also learn how to
 
They also learn how to
 +
 
advocate for their point of view.
 
advocate for their point of view.
 +
 
They understand that
 
They understand that
 +
 
innovation rarely happens
 
innovation rarely happens
 +
 
unless you have both
 
unless you have both
 +
 
diversity and conflict.
 
diversity and conflict.
 +
 
Creative agility is about being able
 
Creative agility is about being able
 +
 
to test and refine that portfolio of ideas
 
to test and refine that portfolio of ideas
 +
 
through quick pursuit,
 
through quick pursuit,
 +
 
reflection and adjustment.
 
reflection and adjustment.
 +
 
It's about discovery-driven learning
 
It's about discovery-driven learning
 +
 
where you act, as opposed to plan,
 
where you act, as opposed to plan,
 +
 
your way to the future.
 
your way to the future.
 +
 
It's about design thinking where
 
It's about design thinking where
 +
 
you have that interesting combination
 
you have that interesting combination
 +
 
of the scientific method
 
of the scientific method
 +
 
and the artistic process.
 
and the artistic process.
 +
 
It's about running a series of
 
It's about running a series of
 +
 
experiments, and not a series of pilots.
 
experiments, and not a series of pilots.
 +
 
Experiments are usually about learning.
 
Experiments are usually about learning.
 +
 
When you get a negative outcome,
 
When you get a negative outcome,
 +
 
you're still really learning something
 
you're still really learning something
 +
 
that you need to know.
 
that you need to know.
 +
 
Pilots are often about being right.
 
Pilots are often about being right.
 +
 
When they don't work,
 
When they don't work,
 +
 
someone or something is to blame.
 
someone or something is to blame.
 +
 
The final capability
 
The final capability
 +
 
is creative resolution.
 
is creative resolution.
 +
 
This is about doing decision making
 
This is about doing decision making
 +
 
in a way that you can actually combine
 
in a way that you can actually combine
 +
 
even opposing ideas
 
even opposing ideas
 +
 
to reconfigure them in new combinations
 
to reconfigure them in new combinations
 +
 
to produce a solution
 
to produce a solution
 +
 
that is new and useful.
 
that is new and useful.
 +
 
When you look at innovative organizations,
 
When you look at innovative organizations,
 +
 
they never go along to get along.
 
they never go along to get along.
 +
 
They don't compromise.
 
They don't compromise.
 +
 
They don't let one group
 
They don't let one group
 +
 
or one individual dominate,
 
or one individual dominate,
 +
 
even if it's the boss,
 
even if it's the boss,
 +
 
even if it's the expert.
 
even if it's the expert.
 +
 
Instead, they have developed
 
Instead, they have developed
 +
 
a rather patient and more inclusive
 
a rather patient and more inclusive
 +
 
decision making process
 
decision making process
 +
 
that allows for both/and
 
that allows for both/and
 +
 
solutions to arise
 
solutions to arise
 +
 
and not simply either/or solutions.
 
and not simply either/or solutions.
 +
 
These three capabilities are why we see
 
These three capabilities are why we see
 +
 
that Pixar is able to do what it does.
 
that Pixar is able to do what it does.
 +
 
Let me give you another example,
 
Let me give you another example,
 +
 
and that example is the
 
and that example is the
 +
 
infrastructure group of Google.
 
infrastructure group of Google.
 +
 
The infrastructure group
 
The infrastructure group
 +
 
of Google is the group
 
of Google is the group
 +
 
that has to keep the website
 
that has to keep the website
 +
 
up and running 24/7.
 
up and running 24/7.
 +
 
So when Google was about
 
So when Google was about
 +
 
to introduce Gmail and YouTube,
 
to introduce Gmail and YouTube,
 +
 
they knew that their data storage
 
they knew that their data storage
 +
 
system wasn't adequate.
 
system wasn't adequate.
 +
 
The head of the engineering group
 
The head of the engineering group
 +
 
and the infrastructure group at that time
 
and the infrastructure group at that time
 +
 
was a man named Bill Coughran.
 
was a man named Bill Coughran.
 +
 
Bill and his leadership team,
 
Bill and his leadership team,
 +
 
who he referred to as his brain trust,
 
who he referred to as his brain trust,
 +
 
had to figure out what to do
 
had to figure out what to do
 +
 
about this situation.
 
about this situation.
 +
 
They thought about it for a while.
 
They thought about it for a while.
 +
 
Instead of creating a group
 
Instead of creating a group
 +
 
to tackle this task,
 
to tackle this task,
 +
 
they decided to allow groups
 
they decided to allow groups
 +
 
to emerge spontaneously
 
to emerge spontaneously
 +
 
around different alternatives.
 
around different alternatives.
 +
 
Two groups coalesced.
 
Two groups coalesced.
 +
 
One became known as Big Table,
 
One became known as Big Table,
 +
 
the other became known
 
the other became known
 +
 
as Build It From Scratch.
 
as Build It From Scratch.
 +
 
Big Table proposed that they
 
Big Table proposed that they
 +
 
build on the current system.
 
build on the current system.
 +
 
Build It From Scratch proposed
 
Build It From Scratch proposed
 +
 
that it was time for a whole new system.
 
that it was time for a whole new system.
 +
 
Separately, these two teams
 
Separately, these two teams
 +
 
were allowed to work full-time
 
were allowed to work full-time
 +
 
on their particular approach.
 
on their particular approach.
 +
 
In engineering reviews,
 
In engineering reviews,
 +
 
Bill described his role as,
 
Bill described his role as,
 +
 
"Injecting honesty into
 
"Injecting honesty into
 +
 
the process by driving debate."
 
the process by driving debate."
 +
 
Early on, the teams were encouraged
 
Early on, the teams were encouraged
 +
 
to build prototypes so that they could
 
to build prototypes so that they could
 +
 
"bump them up against reality
 
"bump them up against reality
 +
 
and discover for themselves
 
and discover for themselves
 +
 
the strengths and weaknesses
 
the strengths and weaknesses
 +
 
of their particular approach."
 
of their particular approach."
 +
 
When Build It From Scratch shared
 
When Build It From Scratch shared
 +
 
their prototype with the group
 
their prototype with the group
 +
 
whose beepers would have
 
whose beepers would have
 +
 
to go off in the middle of the night
 
to go off in the middle of the night
 +
 
if something went wrong
 
if something went wrong
 +
 
with the website,
 
with the website,
 +
 
they heard loud and clear about the
 
they heard loud and clear about the
 +
 
limitations of their particular design.
 
limitations of their particular design.
 +
 
As the need for a solution
 
As the need for a solution
 +
 
became more urgent
 
became more urgent
 +
 
and as the data, or the
 
and as the data, or the
 +
 
evidence, began to come in,
 
evidence, began to come in,
 +
 
it became pretty clear
 
it became pretty clear
 +
 
that the Big Table solution
 
that the Big Table solution
 +
 
was the right one for the moment.
 
was the right one for the moment.
 +
 
So they selected that one.
 
So they selected that one.
 +
 
But to make sure that
 
But to make sure that
 +
 
they did not lose the learning
 
they did not lose the learning
 +
 
of the Build it From Scratch team,
 
of the Build it From Scratch team,
 +
 
Bill asked two members of that team
 
Bill asked two members of that team
 +
 
to join a new team that was emerging
 
to join a new team that was emerging
 +
 
to work on the next-generation system.
 
to work on the next-generation system.
 +
 
This whole process took nearly two years,
 
This whole process took nearly two years,
 +
 
but I was told that they were
 
but I was told that they were
 +
 
all working at breakneck speed.
 
all working at breakneck speed.
 +
 
Early in that process, one of the
 
Early in that process, one of the
 +
 
engineers had gone to Bill and said,
 
engineers had gone to Bill and said,
 +
 
"We're all too busy
 
"We're all too busy
 +
 
for this inefficient system
 
for this inefficient system
 +
 
of running parallel experiments."
 
of running parallel experiments."
 +
 
But as the process unfolded,
 
But as the process unfolded,
 +
 
he began to understand
 
he began to understand
 +
 
the wisdom of allowing talented
 
the wisdom of allowing talented
 +
 
people to play out their passions.
 
people to play out their passions.
 +
 
He admitted, "If you had forced us
 
He admitted, "If you had forced us
 +
 
to all be on one team,
 
to all be on one team,
 +
 
we might have focused on proving
 
we might have focused on proving
 +
 
who was right, and winning,
 
who was right, and winning,
 +
 
and not on learning and discovering
 
and not on learning and discovering
 +
 
what was the best answer for Google."
 
what was the best answer for Google."
 +
 
Why is it that Pixar and Google
 
Why is it that Pixar and Google
 +
 
are able to innovate time and again?
 
are able to innovate time and again?
 +
 
It's because they've mastered
 
It's because they've mastered
 +
 
the capabilities required for that.
 
the capabilities required for that.
 +
 
They know how to do
 
They know how to do
 +
 
collaborative problem solving,
 
collaborative problem solving,
 +
 
they know how to do
 
they know how to do
 +
 
discovery-driven learning
 
discovery-driven learning
 +
 
and they know how to do
 
and they know how to do
 +
 
integrated decision making.
 
integrated decision making.
 +
 
Some of you may be sitting there
 
Some of you may be sitting there
 +
 
and saying to yourselves right now,
 
and saying to yourselves right now,
 +
 
"We don't know how to do
 
"We don't know how to do
 +
 
those things in my organization.
 
those things in my organization.
 +
 
So why do they know how to
 
So why do they know how to
 +
 
do those things at Pixar,
 
do those things at Pixar,
 +
 
and why do they know how to
 
and why do they know how to
 +
 
do those things at Google?"
 
do those things at Google?"
 +
 
When many of the people
 
When many of the people
 +
 
that worked for Bill told us,
 
that worked for Bill told us,
 +
 
in their opinion, that Bill was one
 
in their opinion, that Bill was one
 +
 
of the finest leaders in Silicon Valley,
 
of the finest leaders in Silicon Valley,
 +
 
we completely agreed;
 
we completely agreed;
 +
 
the man is a genius.
 
the man is a genius.
 +
 
Leadership is the secret sauce.
 
Leadership is the secret sauce.
 +
 
But it's a different kind of leadership,
 
But it's a different kind of leadership,
 +
 
not the kind many of us think about
 
not the kind many of us think about
 +
 
when we think about great leadership.
 
when we think about great leadership.
 +
 
One of the leaders I met with
 
One of the leaders I met with
 +
 
early on said to me,
 
early on said to me,
 +
 
"Linda, I don't read books on leadership.
 
"Linda, I don't read books on leadership.
 +
 
All they do is make me feel bad."
 
All they do is make me feel bad."
 +
 
(Laughter)
 
(Laughter)
 +
 
"In the first chapter they say
 
"In the first chapter they say
 +
 
I'm supposed to create a vision.
 
I'm supposed to create a vision.
 +
 
But if I'm trying to do something
 
But if I'm trying to do something
 +
 
that's truly new, I have no answers.
 
that's truly new, I have no answers.
 +
 
I don't know what
 
I don't know what
 +
 
direction we're going in
 
direction we're going in
 +
 
and I'm not even sure I know
 
and I'm not even sure I know
 +
 
how to figure out how to get there."
 
how to figure out how to get there."
 +
 
For sure, there are times
 
For sure, there are times
 +
 
when visionary leadership
 
when visionary leadership
 +
 
is exactly what is needed.
 
is exactly what is needed.
 +
 
But if we want to build organizations
 
But if we want to build organizations
 +
 
that can innovate time and again,
 
that can innovate time and again,
 +
 
we must recast our understanding
 
we must recast our understanding
 +
 
of what leadership is about.
 
of what leadership is about.
 +
 
Leading innovation is about
 
Leading innovation is about
 +
 
creating the space
 
creating the space
 +
 
where people are willing
 
where people are willing
 +
 
and able to do the hard work
 
and able to do the hard work
 +
 
of innovative problem solving.
 
of innovative problem solving.
 +
 
At this point, some of you
 
At this point, some of you
 +
 
may be wondering,
 
may be wondering,
 +
 
"What does that leadership
 
"What does that leadership
 +
 
really look like?"
 
really look like?"
 +
 
At Pixar, they understand
 
At Pixar, they understand
 +
 
that innovation takes a village.
 
that innovation takes a village.
 +
 
The leaders focus on building
 
The leaders focus on building
 +
 
a sense of community
 
a sense of community
 +
 
and building those three capabilities.
 
and building those three capabilities.
 +
 
How do they define leadership?
 
How do they define leadership?
 +
 
They say leadership
 
They say leadership
 +
 
is about creating a world
 
is about creating a world
 +
 
to which people want to belong.
 
to which people want to belong.
 +
 
What kind of world do people
 
What kind of world do people
 +
 
want to belong in at Pixar?
 
want to belong in at Pixar?
 +
 
A world where you're
 
A world where you're
 +
 
living at the frontier.
 
living at the frontier.
 +
 
What do they focus their time on?
 
What do they focus their time on?
 +
 
Not on creating a vision.
 
Not on creating a vision.
 +
 
Instead they spend
 
Instead they spend
 +
 
their time thinking about,
 
their time thinking about,
 +
 
"How do we design a studio that has
 
"How do we design a studio that has
 +
 
the sensibility of a public square
 
the sensibility of a public square
 +
 
so that people will interact?
 
so that people will interact?
 +
 
Let's put in a policy that anyone,
 
Let's put in a policy that anyone,
 +
 
no matter what their level or role,
 
no matter what their level or role,
 +
 
is allowed to give notes to the director
 
is allowed to give notes to the director
 +
 
about how they feel
 
about how they feel
 +
 
about a particular film.
 
about a particular film.
 +
 
What can we do to make sure
 
What can we do to make sure
 +
 
that all the disruptors, all the
 
that all the disruptors, all the
 +
 
minority voices in this organization,
 
minority voices in this organization,
 +
 
speak up and are heard?
 
speak up and are heard?
 +
 
And, finally, let's bestow credit
 
And, finally, let's bestow credit
 +
 
in a very generous way."
 
in a very generous way."
 +
 
I don't know if you've ever looked
 
I don't know if you've ever looked
 +
 
at the credits of a Pixar movie,
 
at the credits of a Pixar movie,
 +
 
but the babies born during
 
but the babies born during
 +
 
a production are listed there.
 
a production are listed there.
 +
 
(Laughter)
 
(Laughter)
 +
 
How did Bill think about
 
How did Bill think about
 +
 
what his role was?
 
what his role was?
 +
 
Bill said, "I lead
 
Bill said, "I lead
 +
 
a volunteer organization.
 
a volunteer organization.
 +
 
Talented people don't want
 
Talented people don't want
 +
 
to follow me anywhere.
 
to follow me anywhere.
 +
 
They want to cocreate
 
They want to cocreate
 +
 
with me the future.
 
with me the future.
 +
 
My job is to nurture the bottom-up
 
My job is to nurture the bottom-up
 +
 
and not let it degenerate into chaos."
 
and not let it degenerate into chaos."
 +
 
How did he see his role?
 
How did he see his role?
 +
 
"I'm a role model,
 
"I'm a role model,
 +
 
I'm a human glue,
 
I'm a human glue,
 +
 
I'm a connector,
 
I'm a connector,
 +
 
I'm an aggregator of viewpoints.
 
I'm an aggregator of viewpoints.
 +
 
I'm never a dictator of viewpoints."
 
I'm never a dictator of viewpoints."
 +
 
Advice about how you exercise the role?
 
Advice about how you exercise the role?
 +
 
Hire people who argue with you.
 
Hire people who argue with you.
 +
 
And, guess what?
 
And, guess what?
 +
 
Sometimes it's best to be
 
Sometimes it's best to be
 +
 
deliberately fuzzy and vague.
 
deliberately fuzzy and vague.
 +
 
Some of you may
 
Some of you may
 +
 
be wondering now,
 
be wondering now,
 +
 
what are these people thinking?
 
what are these people thinking?
 +
 
They're thinking,
 
They're thinking,
 +
 
"I'm not the visionary,
 
"I'm not the visionary,
 +
 
I'm the social architect.
 
I'm the social architect.
 +
 
I'm creating the space where
 
I'm creating the space where
 +
 
people are willing and able
 
people are willing and able
 +
 
to share and combine
 
to share and combine
 +
 
their talents and passions."
 
their talents and passions."
 +
 
If some of you are worrying now
 
If some of you are worrying now
 +
 
that you don't work at a Pixar,
 
that you don't work at a Pixar,
 +
 
or you don't work at a Google,
 
or you don't work at a Google,
 +
 
I want to tell you there's still hope.
 
I want to tell you there's still hope.
 +
 
We've studied many organizations
 
We've studied many organizations
 +
 
that were really not
 
that were really not
 +
 
organizations you'd think of
 
organizations you'd think of
 +
 
as ones where a lot of innovation happens.
 
as ones where a lot of innovation happens.
 +
 
We studied a general counsel
 
We studied a general counsel
 +
 
in a pharmaceutical company
 
in a pharmaceutical company
 +
 
who had to figure out how
 
who had to figure out how
 +
 
to get the outside lawyers,
 
to get the outside lawyers,
 +
 
19 competitors,
 
19 competitors,
 +
 
to collaborate and innovate.
 
to collaborate and innovate.
 +
 
We studied the head of marketing
 
We studied the head of marketing
 +
 
at a German automaker
 
at a German automaker
 +
 
where, fundamentally, they believed
 
where, fundamentally, they believed
 +
 
that it was the design engineers,
 
that it was the design engineers,
 +
 
not the marketeers,
 
not the marketeers,
 +
 
who were allowed to be innovative.
 
who were allowed to be innovative.
 +
 
We also studied Vineet Nayar
 
We also studied Vineet Nayar
 +
 
at HCL Technologies,
 
at HCL Technologies,
 +
 
an Indian outsourcing company.
 
an Indian outsourcing company.
 +
 
When we met Vineet,
 
When we met Vineet,
 +
 
his company was about, in his
 
his company was about, in his
 +
 
words, to become irrelevant.
 
words, to become irrelevant.
 +
 
We watched as he turned that company
 
We watched as he turned that company
 +
 
into a global dynamo of I.T. innovation.
 
into a global dynamo of I.T. innovation.
 +
 
At HCL technologies,
 
At HCL technologies,
 +
 
like at many companies,
 
like at many companies,
 +
 
the leaders had learned to see
 
the leaders had learned to see
 +
 
their role as setting direction
 
their role as setting direction
 +
 
and making sure that
 
and making sure that
 +
 
no one deviated from it.
 
no one deviated from it.
 +
 
What he did is tell them
 
What he did is tell them
 +
 
it was time for them
 
it was time for them
 +
 
to think about rethinking
 
to think about rethinking
 +
 
what they were supposed to do.
 
what they were supposed to do.
 +
 
Because what was happening
 
Because what was happening
 +
 
is that everybody was looking up
 
is that everybody was looking up
 +
 
and you weren't seeing
 
and you weren't seeing
 +
 
the kind of bottom-up innovation
 
the kind of bottom-up innovation
 +
 
we saw at Pixar or Google.
 
we saw at Pixar or Google.
 +
 
So they began to work on that.
 
So they began to work on that.
 +
 
They stopped giving answers, they
 
They stopped giving answers, they
 +
 
stopped trying to provide solutions.
 
stopped trying to provide solutions.
 +
 
Instead, what they did
 
Instead, what they did
 +
 
is they began to see
 
is they began to see
 +
 
the people at the bottom of the
 
the people at the bottom of the
 +
 
pyramid, the young sparks,
 
pyramid, the young sparks,
 +
 
the people who were
 
the people who were
 +
 
closest to the customers,
 
closest to the customers,
 +
 
as the source of innovation.
 
as the source of innovation.
 +
 
They began to transfer
 
They began to transfer
 +
 
the organization's growth
 
the organization's growth
 +
 
to that level.
 
to that level.
 +
 
In Vineet's language, this was
 
In Vineet's language, this was
 +
 
about inverting the pyramid
 
about inverting the pyramid
 +
 
so that you could unleash
 
so that you could unleash
 +
 
the power of the many
 
the power of the many
 +
 
by loosening the stranglehold of the few,
 
by loosening the stranglehold of the few,
 +
 
and increase the quality
 
and increase the quality
 +
 
and the speed of innovation
 
and the speed of innovation
 +
 
that was happening every day.
 
that was happening every day.
 +
 
For sure, Vineet and all the
 
For sure, Vineet and all the
 +
 
other leaders that we studied
 
other leaders that we studied
 +
 
were in fact visionaries.
 
were in fact visionaries.
 +
 
For sure, they understood
 
For sure, they understood
 +
 
that that was not their role.
 
that that was not their role.
 +
 
So I don't think it is accidental
 
So I don't think it is accidental
 +
 
that many of you did not recognize Ed.
 
that many of you did not recognize Ed.
 +
 
Because Ed, like Vineet, understands
 
Because Ed, like Vineet, understands
 +
 
that our role as leaders
 
that our role as leaders
 +
 
is to set the stage, not perform on it.
 
is to set the stage, not perform on it.
 +
 
If we want to invent a better future,
 
If we want to invent a better future,
 +
 
and I suspect that's why
 
and I suspect that's why
 +
 
many of us are here,
 
many of us are here,
 +
 
then we need to reimagine our task.
 
then we need to reimagine our task.
 +
 
Our task is to create the space
 
Our task is to create the space
 +
 
where everybody's slices of genius
 
where everybody's slices of genius
 +
 
can be unleashed and harnessed,
 
can be unleashed and harnessed,
 +
 
and turned into works
 
and turned into works
 +
 
of collective genius.
 
of collective genius.
 +
 
Thank you.
 
Thank you.
</div>
+
</div>
    
==منبع==
 
==منبع==

منوی ناوبری